Progressive Safety of 101 Worthing Road, Sheffield has provided world class safety equipment and work clothing since 1960. Originally to miners, today they are trusted around the world from their home of Sheffield to Saskatchewan and manufacture quality workwear and footwear ranges under the JCB Workwear, WORKTOUGH and Contractor brands.

The company has long supplied builders' merchants and trade counters and offer low commitment, high impact and striking POS displays proven to increase customer engagement.

Being family owned, the business is incredibly passionate about its South Yorkshire connections and has launched a brand new multi-channel advertising campaign to shout loudly and proudly on its local services across the whole of the region.

The campaign includes free to read local press newspaper, radio advertising and highly targeted social media campaigns, to be mindful of taking attention from their main distributors across the rest of the UK.

Summarising the plan, Anna Topham, Operations Director was quoted:

“We’re so proud of our retail store and the heritage of our trading across South Yorkshire. It’s time to shout about that even more than we always have. We’re working with the Sheffield Mercury Newspaper, Greatest Hits Radio South Yorkshire, across Facebook and Instagram.

Despite having long serving employees and having long standing relationships with many media outlets from as far back as the 1980s, our new advertising campaign in the Sheffield Mercury is the first time many of our team have seen our company, brands and products in the press!

We welcomed our first customers in 1960 and will always trade directly with our historic end-user base in South Yorkshire and proudly welcome new customers that want to take advantage of our daily local deliveries, buying power and the friendly service in our retail store.”

The Sheffield Mercury, a free to read weekly newspaper which has been established in South Yorkshire for over 17 years, it's the most popular in the region and regularly reaches more than 50,000 weekly readers. It's unique distribution channel through over 400 clubs, pubs, cafes and retail outlets.

If you're local pick up the paper and come by to grab your completely free JCB T-shirt twin-pack, with no purchase necessary. The store has been recently furnished with brand new lines from JCB, Snickers Workwear and many more and there is a big rework coming in the next few weeks, ahead of our next Mega Event!

The Mega Event at Progressive Safety for June runs between the 23rd June and the 1st July. Expect free items (no purchase necessary), exclusive daily discounts, wheel of fortune prize wheel, £25 credit against new B2B accounts, free drinks and refreshments, there is even the opportunity to enter our welly wanging contest for a tour of the renowned JCB heritage visitor centre in Staffordshire.

The company has ambitious growth objectives and is currently offering exceptional discounts within their retail store as well as weekly offers to its national distributors to support them and shield from never-before-seen supply chain increases in materials and labour. These offers will enable the business to launch the next generation of developments.

Find out more at psf.co.uk

This article originally appeared on the Progressive website at  https://www.psf.co.uk/blog/post/progressive-safety-launches-new-multi-channel-south-yorkshire-advertising-campaign-to-shout-loudly-a – backlinks are appreciated.

For Press and PR enquiries contact Anna Topham, Operations Director, e: sales@psf.co.uk, t: +44(0)114 273 8349